How to Write a News Release That Journalists Will Use
How to Write a News Release That Journalists Will Use
A well-written news release must be one that is able to be dropped unaltered into an article and be completely distinct from a news story written by an editor. Also, it should be written in the same way the way a journalist writes news stories. You'd be surprised the number of people who send media releases with believing that the release has news. Actually, the majority of news releases don't contain any information at all. Journalists have this in mind. They do not like being idle. You need to capture their attention as soon as you can. The initial sentence or two of your news release is referred to as"intro" or "lead" "intro" or "lead". It's the most important element of a news release and is the place where you put whatever is most notable and attention grabbing in what you have to say. You cannot write a successful news release without having a great lead, and it's impossible to create a compelling lead until you've decided what's important. You need to decide what's most important to what you're aiming to convey and it has to be the most significant and relevant aspect of your topic. Once you've determined the direction you're taking, and this is your initial most newsworthy aspect then you must be sure to follow it up by releasing your second most important point. Then, you'll have your third most interesting point. Your least newsworthy point is your last sentence. You should write your news release so that if you cut out the final sentence or two your announcement will seem to be coherent. For more detail please visit:- Make sure you write in the "news style" using the kind of brief, simple words and sentences journalists would use. Your story must sound like something that could be published on a paper, on the radio or on television. Many news stories feature explicit quotes from the "authority" involved in the story. Newspapers and magazines prefer to include direct quotes because they can help "humanise" a story, however don't be too surprised that you'll need to come up with one. Quotes are an excellent opportunity to include key messages that will aid in helping your news release be "picked up" by the media. In terms of length, most news releases shouldn't be longer than two A4 pages with double , or one and an inch line spacing. There is no need to be on each side - often smaller is better. Write enough that you can convince the reporter that there's a genuine news story there. The following news release authors' checklist is a useful guide to keep you in the right direction: 1. Make sure to include only information in your announcement that journalists would regard as news. For instance:
  • What is the story that will be of interest to readers unconnected with my client? and/or
  • Does it impact the lives of those who are viewers of the media? and/or
  • Does it have a local angle? and most importantly,
  • Does it sound or read like the sort of news I read in the newspapers and on radio and on the television?
2. Make sure the news release is not only news, but also delivers key messages to your target audience 3. Create a headline that smacks of the newsworthiness. You must ensure that you've included the most relevant newsworthy information in the very first few sentences. 4. Make use of simple, short words and sentences journalists would utilize to make it easier for them to pick up on the key messages 5. Create the news release on A4 paper, not more than two sides, with either one or half lines. 6. Include contact information for all parties and a date the release was released, and state whether it's for immediate release or an embargo deadline and time.

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